Overview
Design Challenge
Research Goal
Question Areas
Key Findings & Results
Existing Platform Analysis
Lenovo SmartFind is an online tool that allows users to search for information on Lenovo products and accessories. This platform provides detailed information about Lenovo products, including specifications, compatibility, and available accessories. It's a valuable resource for both consumers and sales seeking to understand Lenovo's offerings or find specific product details.
联想SmartFind是一款在线搜索联想产品和配件信息的工具. 该平台提供有关联想产品的详细信息，包括规格、兼容性和可用配件. 对于想要了解联想产品或查找具体产品细节的消费者和销售人员来说，这是一个宝贵的资源.
Due to the long and cumbersome traditional B2B procurement process, coupled with the large amount of information and complex structure of Lenovo devices, including different series, specifications and compatible accessories, users are easily confused by information overload, resulting in low search efficiency and high error order rates. So how can I optimize the information structure of the page so that users can easily place orders?
由于传统B2B采购流程长而繁琐，加上联想设备信息量大，结构复杂，包含不同的系列、规格和兼容配件，用户容易被信息过载所迷惑，导致搜索效率低，错单率高. 因此, 如何优化页面的信息结构，使用户可以轻松地下单？
Since this is a revised system based on the early system, the research objectives are:
1. Improve the efficiency of users to find equipment and accessories. The challenges users face when searching for products include the compatibility of unclear searches, and too many options cause information confusion. Helpa users quickly find the right device or accessory by optimizing the search experience.
1. 提高用户查找设备及配件的效率. 用户在搜索产品时面临的挑战包括不明确搜索的兼容性，以及太多选项导致信息混乱. 通过优化搜索体验，帮助用户快速找到合适的设备或配件.
2. Reduce the probability of users placing incorrect orders. As a designer, I need to identify the key reasons that lead to wrong orders.
2. 减少用户下错误订单的概率. 需要找出导致错误订单的关键原因.
3. Improve the overall ordering experience and increase conversion rates. Optimize the purchase process and page interaction through data analysis to reduce bounce rates, as well as study the different needs of both (B2B) and ordinary users (B2C) to provide a tailored ordering experience.
3. 改善整体订购体验，提高转化率. 通过数据分析优化购买流程和页面交互，降低跳出率，同时研究两者（B2B）和普通用户（B2C）的不同需求，提供量身定制的订购体验.
When I was doing user interviews, the main stakeholders included the product manager, the business team, the technical team, the marketing team, the after-sales support team, etc. Therefore, as a UX designer, I need to understand the business needs, user pain points to ensure that the design solution meets the business goals.
1. Inefficient search of equipment and accessories
Users often cannot quickly find compatible accessories, requiring manual input of the device part number. The existing screening method is not intuitive enough, too many screening items or unclear classification, resulting in difficult selection.
用户往往无法快速找到兼容的配件，需要手动输入设备零件号. 现有的筛选方法不够直观，筛选项目过多或分类不清，造成选择困难.
3. The order process is complicated, which easily leads to users giving up the purchase
Some users reflect that their price and promotion information is not clear, so corporate customers need to inquire, the process is cumbersome, affecting the procurement decision.
有用户反映，价格和促销信息不清楚，因此影响企业客户查询，流程繁琐，影响采购决策.
Project Name
Smartfind Service
My Individual Contribution
I was the only designer on the technical team, and I worked closely with the developers to develop the system. In this project, I was involved in research, design, prototyping, and sometimes using front-end code to implement some simple static pages for product people to show. In this project, I learned how to work with developers to build the best product possible.
我是技术团队中唯一的设计师，我与开发人员密切合作开发系统. 在这个项目中，我参与了研究、设计、原型制作，有时还使用前端代码实现一些简单的静态页面，供产品人员展示. 在这个项目中，我学会了如何与开发人员合作，尽可能地开发出最好的产品.
2. The compatibility information is not clear, resulting in an order error
Many users only find out after placing an order that the selected service is incompatible with the device, resulting in high return and exchange rates.
很多用户下单后才发现选择的服务与设备不兼容，导致退货和换货率高.
大多数功能已经存在于平台上. 然而，设计过程的一部分是分析现有功能并找到进一步改进的方法.
Style Guide
Prototype
Highlight 1
First Iteration: Default Page
Select the warranty period later by keyword search (MT, MTM, Series, Sub-series). Add referral services and create your own. Or look for services through the product tree on the left.
通过关键字搜索（MT、MTM、Series、Sub-series）选择以后的保修期. 添加推荐服务并创建自己的服务或者通过左侧的产品树查找服务.
Second Iteration: Default Page
Duration
3 Months
Through iteration, the system unit category area is fixed in one location to maintain a streamlined and consistent layout. The product tree on the left shows level 1 and Level 2 product categories, so that the user's search line of sight is horizontal, improving the user experience.
通过迭代，系统单元类别区域固定在一个位置，以保持流线型和一致的布局. 左侧的产品树显示了一级和二级的产品类别，让用户的搜索视线是水平的，提升了用户体验.
Highlight 2
First Iteration: Selected Service
Reflection
Role
UX Designer
Tools
Figma, Zeplin
This is the selected services page before iteration, where users can choose recommended services and build their own services, as well as additional services.
这是迭代之前的选择服务页面，用户可以在其中选择推荐的服务并构建自己的服务，以及其他服务.
Second Iteration: Selected Service
Through iteration, when a service is selected, the background color remains unchanged, the button turns blue, and the price, year and part number are displayed simultaneously.
通过迭代，当选择服务时，背景颜色保持不变，按钮变为蓝色，同时显示价格、年份和部件号.
Highlight 3
Add to list
The service selected by the user is added to the shopping cart, and they can clearly see whether their order is compatible with the product.
用户选择的服务被添加到购物车中，他们可以清楚地看到他们的订单是否与产品兼容.
The biggest challenge
With the addition of new devices and tracking methods, the design must be scalable without overwhelming the user. Balancing functional expansion and interface simplicity is a challenge, especially with a diverse user base. Lenovo's global reach means SmartFind may need to cater to users from different regions, different languages and different ease of use requirements, and it is very difficult to maintain design consistency while ensuring seamless adaptation, especially when complying with local regulations and different user expectations.
What I did well?
I am very happy that the final high-fidelity prototype is online, providing more scenes and design elements for Lenovo's business design. So I think the overall user experience and ideas are done well.
Future plan
Depending on further business needs, I plan how to display services and shopping lists throughout the page, how to fold the product tree. In addition, design new modules: software.